Research Proposal

Employee Brand and Recruitment


To understand how aspirational, regional and competitor brands approach employee brand and recruitment activities.

Early Findings



Herman Miller

  • The Herman Miller career website features highlights of the company history, culture, benefits, and awards. It also includes a 2.5 minute recruiting video.
  • Herman Miller has job listings on Indeed, Glassdoor, Linkedin, and Ziprecruiter.
  • Employee reviews can be found on Glassdoor with over 290 reviews and Indeed with over 300 reviews,.
  • Awards and accolades for Herman Miller include a perfect score on the 2017 Corporate Equality Index, 2016 Healthiest 100 Workplace in America, WorldatWork Work-Life 2016 Seal of Distinction, and Dow Jones Sustainability World Index.


Our research indicates that Astral Telecom, located in Cluj, Romania, was acquired by UPC Romania in 2005 and is no longer in business as a separte entity.

Prepared By
Teresa W.
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