Branding/Creative Agencies: Strategy
To obtain a comprehensive summary on leading branding/creative agencies and how they position their strategy capability in order to inform the strategy when recreating a website.
TOP CREATIVE AGENCIES SEPTEMBER 2019
- Moburst is headquartered in New York, and has offices in Tel-Aviv and New York.
- It was founded in 2013.
- Their team consists of 20+ people who specialize in mobile and app marketing, advertising, and branding.
- Some notable clients include Uber, Google, and Samsung.
- It is based in California.
- Offers full-service branding and is also a digital communications' agency.
- It was founded in 2000.
- They specialize in story-telling branding, corporate identity development and positioning, planning and strategy, SEO, social media, and UI/UX design.
- Their notable clients include AT&T, ESPN, TED, SONY, and Black&Decker.
TOP BRANDING AGENCIES SEPTEMBER 2019
BRANDING FORWARD PROJECT SURVEY
- This survey consists of 623 responses with 41% from the agency side and 59% from the client side.
- The results of this survey will be highly informative.
- Marketing strategies, tactics and even budget are now being defined by the following factors:
- Social media: 70%
- Demand for personalized experiences: 48%
- Need for provable ROI: 44%
- Increasing competition: 42%
- Media fragmentation: 41%
- Some new branding and marketing approaches that will begin to have an impact in the coming years are believed to be:
- Branded apps
- Location-based mobile services
- Social monitoring
- QR Codes or other customer bar codes
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