Branding/Creative Agencies: Strategy

Goals

To obtain a comprehensive summary on leading branding/creative agencies and how they position their strategy capability in order to inform the strategy when recreating a website.

Early Findings

TOP CREATIVE AGENCIES SEPTEMBER 2019

MOBURST
  • Moburst is headquartered in New York, and has offices in Tel-Aviv and New York.
  • It was founded in 2013.
  • Their team consists of 20+ people who specialize in mobile and app marketing, advertising, and branding.
  • Some notable clients include Uber, Google, and Samsung.
JACOB TYLER
  • It is based in California.
  • Offers full-service branding and is also a digital communications' agency.
  • It was founded in 2000.
  • They specialize in story-telling branding, corporate identity development and positioning, planning and strategy, SEO, social media, and UI/UX design.
  • Their notable clients include AT&T, ESPN, TED, SONY, and Black&Decker.

TOP BRANDING AGENCIES SEPTEMBER 2019

RAMOTION
DESIGNSTUDIO

BRANDING FORWARD PROJECT SURVEY

  • This survey consists of 623 responses with 41% from the agency side and 59% from the client side.
  • The results of this survey will be highly informative.
MARKETING APPROACHES
  • Marketing strategies, tactics and even budget are now being defined by the following factors:
    • Social media: 70%
    • Demand for personalized experiences: 48%
    • Need for provable ROI: 44%
    • Increasing competition: 42%
    • Media fragmentation: 41%
  • Some new branding and marketing approaches that will begin to have an impact in the coming years are believed to be:
    • Branded apps
    • Location-based mobile services
    • Social monitoring
    • QR Codes or other customer bar codes

Proposed next steps:

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