Wishes & Random Acts of Kindness

Goals

What can you tell me about wishes, including what people are wishing for and how vocal they are in expressing wishes, what traditions exist around birthday candles, what brands are using social media to show random acts of kindness and contact audiences without being prompted?

Early Findings

  • Fun facts about birthday cakes in Britain and Australia: In Britain, birthday cakes may also be fortune-telling cakes.hese cakes have candies and small objects, including a coin, baked into the cake. It is believed that the person who finds the coin baked in their slice of cake will experience good fortune and wealth. In Australia, a birthday cake is traditionally not a cake at all, but buttered bread covered in sprinkles, called Fairy Bread.
  • People wish for different things at different stages in their lives. They also have different wishes for different areas of their lives. For example:
  • Employees have lists of things they wish their employers knew about them including their personality type and professional aspirations.
  • Teachers have a job-specific list of things they could tell parents.
Britain
  • In Britain, many people wish the Brexit saga would finally be resolved.
  • A December 2018 article in the Mirror, reveals things people in Britain wished they had done differently. It the same question was asked in December 2019, many of the answers would probably be the same as the things they wished they had done differently are pretty universal.
  • From this article, we can assume British people wished that they worried less, took more chances, spent more time with family and friends, and exercised more.
Random Acts of Kindness
  • In February 2019, Red Vines encouraged random acts of kindness in observance of Random Acts of Kindness Day. Red Vine customers were encouraged to share a random "message of kindness, an original quote or a moment of inspiration with the brand" as part of its Peace, Love, & Vines campaign. Thirty entries were chosen and the positive messages were printed on Red Vine trays and sold nationwide.

Proposed next steps:

You need to be the project owner to select a next step.
As the initial information only briefly touched on your areas of interest, we suggest continued research to build upon the information we have provided. This will include a high-level overview of what people are wishing for, focusing on Britain and Australia if possible, how vocal people are in communicating their wishes, and the subjects people's wishes belong to. Additionally, it will include a high-level overview of marketing campaigns involving wishes, birthday wishes, and birthday traditions, especially involving blowing out candles. Additionally this will include finding 2-3 examples of brands showing random acts of kindness and contacting audiences unprompted through social media.
Additionally, we recommend looking into random acts of kindness performed by businesses and/or individuals in 2019 to see what kinds of random acts of kindness were performed.