Prepared for Lyndsey W. | Delivered March 31, 2020
Marketing After Coronavirus
To learn how consumer behavior will change after the end of the virus epidemic, in order to learn how brands should communicate with customers after the virus epidemic.
According to The Guardian, the coronavirus epidemic will cause people to give less consideration
to living in cities
, as companies are transitioning to working from home.
As a result of the isolation restrictions, urban residents are becoming
of their desire for human contact and social links.
Retailers are expected to feel the impacts of coronavirus long after the risks subside, as customers are predicted to permanently
shift their preferences
from brick-and-mortar stores to e-commerce.
It also seems likely shopper behaviour after the virus pandemic will remain characterized by buying large amounts of items and stocking up, as customers are getting
used to long delivery times
and essential items out-of-stock.
Additionally, consumers are
increasingly buying home supplies
as they remain at home and work. Lowe's, among other home improvement retailers, has
seen an increase in sales
over the past two weeks.
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