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Research Outline
Prepared for Valentina B. | Delivered September 5, 2019
Breakthru Beverage Company Profile
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Goals
To obtain a company profile of Breakthru Beverage Company to include location, information about top executives, bars near the office, and background information for the purposes of creating a new business pitch.
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Early Findings
Preliminary research indicates there are numerous locations for Breakthru Beverage, but its main office appears to be in New York, but it also has a corporate office in Illinois.
GENERAL INFORMATION
Breakthru Beverage is a "leading
North American beverage wholesaler
" with more than 7,000 employees and
36 facilities
in the United States.
Breakthru Beverage was
formed from two companies
, Charmer Sunbelt and Wirtz Beverage, in January 2016.
There is one Breakthru Beverage facility in each of the
following states
: New York, Colorado, Connecticut, Washington D.C., Maryland, Minnesota, and Pennsylvania.
There are two Breakthru Beverage facilities in each of the
following states
: Arizona, Delaware, and Nevada.
T
h
e
r
e
are three Breakthru Beverage facilities in
Virginia
.
T
h
e
r
e
are four Breakthru Beverage facilities in
Wisconsin
.
T
h
e
r
e
are five Breakthru Beverage facilities in each of the
following states
: Illinois and South Carolina.
T
h
e
r
e
are six Breakthru Beverage facilities in
Florida
.
The company also operates extensively in
Canada
.
TOP EXECUTIVES
Greg Baird
is President and CEO of Breakthru Beverage.
Baird achieved his current role with the company in
January 2016
.
Prior to Breakthru Beverage, Baird was the
President and COO
of the Charmer Sunbelt Group, which was the name of Breakthru Beverage until
2016
.
Baird has a bachelor of science degree in commerce (marketing/management) from the
University of Virginia
.
E. Lloyd Sobel
is the Chief Operating Officer for Breakthru Beverage
Sobel has held the position of COO since
May 2017
and served as
Executive Vice President
of Commercial Development for the company from November 2016 through May 2017.
Prior to working for Breakthru Beverage, Sobel was the
COO of Empire Merchants
for more than nine years.
Sobel has a bachelor of science degree in
business and marketing
from SUNY Fredonia.
Gene Luciana
is the Chief Finanical Officer and an Executive Vice President of Breakthru Beverage
Luciana has been with the Charmer Sunbelt Group/Breakthru Beverage
since 1992
.
Prior to working at the Charmer Sunbelt Group, Luciana was an Executive Vice President and Finance Treasurer for
Chase Packaging Corporation
for 10 years.
Luciana has a bachelor of science degree in finance from
Franciscan University
and is a Certified Public Accountant.
Arthur Wertz
is the Executive Vice President of Operations.
Ann Giambusso
is the Chief Human Resources Officer and Executive Vice President.
Arlyn Miller
is General Counsel and an Executive Vice President.
Maggie Lapcewich
is the Executive Vice President of Corporate Strategy and Communications.
Kevin O'Neil
is the Executive Vice President of Diageo & Moet Hennessy.
Kevin Roberts
is the Executive Vice President of Supplier Relations.
Brian Albenze
is the Executive Vice President of Commercial Excellence.
Gus Bozzo
is the Executive Vice President of National Accounts.
Joseph Marotta
is the President of the Central-West U.S. Region.
Kevin Dunn
is the President of the East U.S. Region.
Julian Burzynski
is President of Canada operations.
BARS NEAR THE NEW YORK OFFICE
The New York office for Breakthru Beverage is located at
60 East 42nd Street
, Suite 1915, New York, NY 10165.
The Campbell Bar is located at
15 Vanderbilt Ave
., New York, NY, which is about
one minute
from Breakthru Beverage's office.
The Raines Law Room at the William is a bar located at
24 E. 39th St.
, New York, NY, which is about
four minutes
from Breakthru Beverage's office.
Bookmarks is a cocktail lounge located at
299 Madison Ave.
, New York, NY, which is about
five minutes
from Breakthru Beverage's office.
Lea Wine Bar is located at
230 Park Ave.
, New York, NY, which is about
five minutes
from Breakthru Beverage's office.
The Bar Downstairs and Kitchen is located at
485 5th Ave.
, New York, NY, which is about
six minutes
from Breakthru Beverage's office.
Annie Moore's is an Irish pub located at
22 E. 41st St
., New York, NY, which is about
seven minutes
from Breakthru Beverage's office.
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