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Breakthru Beverage Company Profile

Goals

To obtain a company profile of Breakthru Beverage Company to include location, information about top executives, bars near the office, and background information for the purposes of creating a new business pitch.

Early Findings

Preliminary research indicates there are numerous locations for Breakthru Beverage, but its main office appears to be in New York, but it also has a corporate office in Illinois.

GENERAL INFORMATION

  • Breakthru Beverage is a "leading North American beverage wholesaler" with more than 7,000 employees and 36 facilities in the United States.
  • Breakthru Beverage was formed from two companies, Charmer Sunbelt and Wirtz Beverage, in January 2016.
    • There is one Breakthru Beverage facility in each of the following states: New York, Colorado, Connecticut, Washington D.C., Maryland, Minnesota, and Pennsylvania.
    • There are two Breakthru Beverage facilities in each of the following states: Arizona, Delaware, and Nevada.
    • There are three Breakthru Beverage facilities in Virginia.
    • There are four Breakthru Beverage facilities in Wisconsin.
    • There are five Breakthru Beverage facilities in each of the following states: Illinois and South Carolina.
    • There are six Breakthru Beverage facilities in Florida.
  • The company also operates extensively in Canada.

TOP EXECUTIVES

  • Greg Baird is President and CEO of Breakthru Beverage.
    • Baird achieved his current role with the company in January 2016.
    • Prior to Breakthru Beverage, Baird was the President and COO of the Charmer Sunbelt Group, which was the name of Breakthru Beverage until 2016.
    • Baird has a bachelor of science degree in commerce (marketing/management) from the University of Virginia.
  • E. Lloyd Sobel is the Chief Operating Officer for Breakthru Beverage
  • Gene Luciana is the Chief Finanical Officer and an Executive Vice President of Breakthru Beverage
    • Luciana has been with the Charmer Sunbelt Group/Breakthru Beverage since 1992.
    • Prior to working at the Charmer Sunbelt Group, Luciana was an Executive Vice President and Finance Treasurer for Chase Packaging Corporation for 10 years.
    • Luciana has a bachelor of science degree in finance from Franciscan University and is a Certified Public Accountant.
  • Arthur Wertz is the Executive Vice President of Operations.
  • Ann Giambusso is the Chief Human Resources Officer and Executive Vice President.
  • Arlyn Miller is General Counsel and an Executive Vice President.
  • Maggie Lapcewich is the Executive Vice President of Corporate Strategy and Communications.
  • Kevin O'Neil is the Executive Vice President of Diageo & Moet Hennessy.
  • Kevin Roberts is the Executive Vice President of Supplier Relations.
  • Brian Albenze is the Executive Vice President of Commercial Excellence.
  • Gus Bozzo is the Executive Vice President of National Accounts.
  • Joseph Marotta is the President of the Central-West U.S. Region.
  • Kevin Dunn is the President of the East U.S. Region.
  • Julian Burzynski is President of Canada operations.

BARS NEAR THE NEW YORK OFFICE

  • The New York office for Breakthru Beverage is located at 60 East 42nd Street, Suite 1915, New York, NY 10165.
  • The Campbell Bar is located at 15 Vanderbilt Ave., New York, NY, which is about one minute from Breakthru Beverage's office.
  • The Raines Law Room at the William is a bar located at 24 E. 39th St., New York, NY, which is about four minutes from Breakthru Beverage's office.
  • Bookmarks is a cocktail lounge located at 299 Madison Ave., New York, NY, which is about five minutes from Breakthru Beverage's office.
  • Lea Wine Bar is located at 230 Park Ave., New York, NY, which is about five minutes from Breakthru Beverage's office.
  • The Bar Downstairs and Kitchen is located at 485 5th Ave., New York, NY, which is about six minutes from Breakthru Beverage's office.
  • Annie Moore's is an Irish pub located at 22 E. 41st St., New York, NY, which is about seven minutes from Breakthru Beverage's office.

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