To build buyer personalities for a new kayak tour business in Traverse City, Michigan, and provide an overview of the competitive landscape by identifying:
- The demand for outdoor adventures/activities in Traverse City, including who is purchasing or participating, their average spend, and the type of activities.
- The total number of Traverse City tourists yearly, their income range, and interests.
- The competitive landscape for outdoor adventure/activity businesses in Traverse City, including which companies are thriving and how they are marketing themselves.
- The competitive landscape for kayak tour businesses in Michigan, including which businesses are thriving and how they are marketing themselves.