Research Outline

Garage Door Industry: Competitive Analysis

Goals

To understand how garage door organizations attract and retain the best industry talents, train workers, and acquire and charge new clients. This will help create a business plan for expanding operations. Specifically, the research will uncover:
  • The remuneration packages that garage door companies offer
      • Installers
      • Technicians, and
      • Operations workers.
    • Remuneration will be broken down into:
      • Salary
      • Hourly rates
      • Bonuses, and
      • Retirement benefits.
        • This will be further broken down as basic as possible to include tools, vehicles, and any other similar benefit.
    • The remuneration packages will be differentiated for various categories of garage door companies, including:
      • Commercial and Residential
      • Commercial only, and
      • Residential only.
  • The actual fee garage door companies (both commercial and residential) charge for service and new garage doors. This aspect of the research WILL NOT PROVIDE the posted average pricing recorded on sites that cater to the property owner.
  • How the commercial market acquire new customers. Specifically,
    • Whether they leverage yearly contracts in attracting new clients
    • The kind of marketing materials they use
    • How they build and maintain relationships with such clients
      • This part of the research will be dependent on the part of the United States the market is located.
      • Furthermore, it will be broken down by region, with a focus on the Chicago market and further expansion into the wider United States.
  • Price break data points, including;
    • The pricing breaks manufacturers offer medium and large companies
    • How they consider "buying power" when offering pricing concessions, and
    • How many/how much comprises the price breaks.
  • All data points above will be further broken down by company size and annual revenue in USD.
  • The number of independent self-employed garage door and other trades workers using on-demand (such as Thumbtack, Porch, UberX, Neighborly, among others) or lead generation companies (such as Angie's List/Ads, Home Advisor, HomeYou), including their contact information.
Note that the industry associations (International Door Association-IDA & Door Access Sales Manufacturers Association- DASMA) either do not publish the above information or do not have them. However, the IDA does have a PAY-WALLED "Dealer Fit" survey that would reveal the aggregate with respect to company size.

Early Findings

Data Availability

  • The initial round of research indicates that data on the remuneration packages that garage door companies offer installers, technicians, and operations workers, broken down into salary, hourly rates, bonuses, and retirement benefits (including tools, vehicles, or any other benefits) and further grouped into company size and annual revenue in USD for commercial and residential, commercial only, and residential only companies is unavailable in the public domain.
  • Preliminary research also indicates that data on the actual fee garage door companies (both commercial and residential) charge for service and new garage doors is unavailable in the public domain.
  • Again, preliminary research indicates that data on how the commercial garage door market acquire new customers, including whether they leverage yearly contracts in attracting new clients, the kind of marketing materials they use, and how they build and maintain relationships with such clients, specifically for Chicago and the rest of the United States is unavailable in the public domain.
  • The initial round of research indicates that data on the pricing breaks manufacturers offer medium and large companies, how they consider "buying power" when offering pricing concessions, and how many/how much comprises the price breaks is unavailable in the public domain.
  • Also, initial research indicates that data on the number of independent self-employed garage door and other trades workers using on-demand (such as Thumbtack, Porch, UberX, Neighborly, among others) or lead generation companies (such as Angie's List/Ads, Home Advisor, HomeYou), including their contact information is unavailable in the public domain.
  • As a result of the unavailable data points, alternative paths for continued research are proposed below.

Helpful Findings

Garage Door Installer: Wages and Salary Structure

  • According to PayScale, the average base hourly pay of a garage door installer is $17.42 per hour.
  • Garage door installers earn a bonus ranging between $290 - $5,000, profit sharing ranging between $0 - $6,000, and a commission ranging between $0 - $5,000.
  • Zip Recruiter places the hourly rate for garage door installers at $18 per hour.
  • This is the equivalent of $704/week or $3,052/month.
  • Furthermore, Glassdoor provides this information with a breakdown into different industries, company size, and years of experience in the industry.

Summary

  • We focused the initial hour of research on checking the availability of the required information in the public domain.
  • Our initial hour of research revealed that NONE of these data were available.
  • Due to the unavailability of data on all the data points required, we suggest an alternative research path to provide available information about garage door workers and their employees.
  • Available data points in the public domain on this topic include the average hourly earnings, bonuses, and commission earned by garage door installers and technicians workers.
  • We have provided some of these data points as part of our early findings above.

Suggested Industry

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Prepared By
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