To understand how garage door organizations attract and retain the best industry talents, train workers, and acquire and charge new clients. This will help create a business plan for expanding operations. Specifically, the research will uncover:
- The remuneration packages that garage door companies offer
- Installers
- Technicians, and
- Operations workers.
- Remuneration will be broken down into:
- Salary
- Hourly rates
- Bonuses, and
- Retirement benefits.
- This will be further broken down as basic as possible to include tools, vehicles, and any other similar benefit.
- The remuneration packages will be differentiated for various categories of garage door companies, including:
- Commercial and Residential
- Commercial only, and
- Residential only.
- The actual fee garage door companies (both commercial and residential) charge for service and new garage doors. This aspect of the research WILL NOT PROVIDE the posted average pricing recorded on sites that cater to the property owner.
- How the commercial market acquire new customers. Specifically,
- Whether they leverage yearly contracts in attracting new clients
- The kind of marketing materials they use
- How they build and maintain relationships with such clients
- This part of the research will be dependent on the part of the United States the market is located.
- Furthermore, it will be broken down by region, with a focus on the Chicago market and further expansion into the wider United States.
- Price break data points, including;
- The pricing breaks manufacturers offer medium and large companies
- How they consider "buying power" when offering pricing concessions, and
- How many/how much comprises the price breaks.
- All data points above will be further broken down by company size and annual revenue in USD.
- The number of independent self-employed garage door and other trades workers using on-demand (such as Thumbtack, Porch, UberX, Neighborly, among others) or lead generation companies (such as Angie's List/Ads, Home Advisor, HomeYou), including their contact information.
Note that the industry associations (International Door Association-IDA & Door Access Sales Manufacturers Association- DASMA) either do not publish the above information or do not have them. However, the IDA does have a PAY-WALLED "Dealer Fit" survey that would reveal the aggregate with respect to company size.