Wonder

Research Outline

Prepared for Ariella L. | Delivered November 13, 2019

Business Forecast

Goals

Provide information to support a new product idea related to Yep and Foursquare, that will allow for market sizing, financial model, and projected project revenue. Provide any spreadsheets or presentations used by Yelp or FourSquare to raise funds.

Early Findings

Yelp has approximately 178 million visitors per month. 
There are over 171 million reviews contributed by Yelp users across all industries on the website. 
 45% of all consumers check reviews on Yelp before visiting a business. 
Businesses that advertise on Yelp generate average annual revenues of over $23,000 from the site, and businesses with free listings also generate an average of $8,000.  
Yelp has a net revenue of $244 million in 2018, a net income of $32 million, and adjusted EBITDA of $53 million. 
There were 50 million monthly active users by the end of 2018.
Foursquare is used by 13% of adult social media users, and 26% of those in the 18-24 year old age group. 
Foursquare had a valuation of $300 million at the end of 2018.