Research Outline

Business Forecast


Provide information to support a new product idea related to Yep and Foursquare, that will allow for market sizing, financial model, and projected project revenue. Provide any spreadsheets or presentations used by Yelp or FourSquare to raise funds.

Early Findings

  • 45% of all consumers check reviews on Yelp before visiting a business.
  • Foursquare is used by 13% of adult social media users, and 26% of those in the 18-24 year old age group.
  • Foursquare had a valuation of $300 million at the end of 2018.