Wonder

Global Caffeine Market

Delivered January 18, 2020. Contributor: Jennifer P.

Goals

Gain an understanding of the size of the global caffeine market, including caffeine beverages, foods, pills, powders, and supplement products containing caffeine, in order to accurately represent market opportunity for a caffeine inhaler 

Early Findings

Market SizeThe market size of the global caffeine market is approximately $340 million. 
The market has a projected CAGR of 7.7% between 2019-2025, and is projected to reach $610 million by 2025. 
Caffeine is consumed by nearly 90% of people in the world in some form, with the most common form of ingestion via beverages. 
 North America is the largest consumer of caffeine, consuming approximately 36% of all the caffeine in the world. 
 The consumption of caffeine in North America is over about 12,000 metric tons each year. 
Other Relevant InformationThe market is typically split into two product types, synthesized (artificial) caffeine, and natural caffeine. 
The caffeine industry is relatively concentrated, with the production of top eleven manufacturers accounting for about 89% of global production.
Most high-end caffeine products are produced in China and Europe. 
A 12-ounce cup of coffee contains approximately 95-200 milligrams of caffeine, while vaporized caffeine is 20-40 milligrams per standard serving. 

Proposed next steps:

You need to be the project owner to select a next step.

Provide an analysis of how many companies that exist in the caffeine vaporizing space

Provide a competitive analysis of 2-3 companies selling caffeine vaporizers

Provide a report on any dangers or risks associated with excess caffeine use, and if available whether these have been linked to caffeine vaporizers