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Research Outline
Prepared for Amanda K. | Delivered February 24, 2020
Jiminy Parental Control App
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Goals
Obtain information on the Jiminy parental control app that includes the following details: who uses the app, any success or failure indicator, press mentions, and other statistics that can be used by competitors or brand aspirants.
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Early Findings
Jiminy Parental Control App
The
Jiminy Parental App
aims applies machine learning to enable parents to monutor and take action on their kids' digital habits.
It also aims to aid parents in
communicating more effectively
with their kids.
Based on the research by the data study group of Jiminy,
72% of parents
have little knowledge of what their kids are doing on their mobile phones.
The app has a rating of
3.3 out of 5 stars
on the Play Store.
It has over
10,000 downloads.
Based on the reviews of the app, it is
primarily used by parents.
The app was featured in a
parenting publication
where it was mentioned that the app was a way to close the digital gap between parents and their kids without being too intrusive.
Summary of Findings:
Our initial one hour of research provided some insights and statistics on the Jiminy parental control app.
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