Prepared for Josh D. | Delivered March 11, 2020
Demographic Profile of Mid-Size Luxury SUV
To understand the demographic profile of the US buyers of luxury mid-sized SUV's, what their media habits are, and which brands are leading in leading sales for luxury mid-sized SUV's.
Demographic Profile of the SUV Consumer
provides the profiles of new car buyers. While it doesn't provide the profile of mid-size luxury SUV's, it does provide a profile for SUV buyers.
The new SUV buyer is in the age group
(thus consisting of millennials and Generation X).
of new SUV buyers are between 25-54 years,
is 65 years and older,
is between 55 and 64 years, and
less than 1%
is younger than 24 years.
Men mostly buy SUVs.
of men buy SUVs while
of women buy this model.
New SUV buyers typically have an income of
$100,000 or higher
of SUV buyers earn more than $100,000,
earn less than $50,000,
earn between $50,000 and $74,999, and
earn between $75,000 and $99,000.
Demographic Profile of the Mid-Size Luxury SUV Consumer
The Cadillac XT5 is a
mid-size premium SUV
that replaced the Cadillac SRX.
According to JD Power, in general,
(in 2017) of mid-size SUV purchasers are females, however, for mid-size premium Cadillac SUVs
are women. Most likely the remaining 52% are male and for the segment, this ranged between
(2020) and 61% (
Mid-size premium Cadillac SUV owners are older than what is typical for the segment. Cadillac purchasers in the segment are typically
. The segment is average is
Mid-size premium Cadillac SUV purchasers have an average median household income of
. In 2017, the median household income in the segment was
this has declined to
Summary of Findings
During the initial hour of research, we focused on finding the demographic profile of the mid-size luxury SUV.
Please note that the Cadillac XTS is a
and not a mid-size luxury SUV. For this research, we have focused on and presented information on the latter.
We have provided a general profile of the SUV buyer. Please note that within
a general profile of the typical sedan purchaser is also available.
The most recent information available for the mid-size luxury Cadillac SUV buyers is for the Cadillac XT5 and Cadillac SRX. This information was provided as well as a profile of the typical consumer of mid-size SUVs for both 2017 and 2020 (this can be found in the article which reviews the Toyota Highlander).
The typical profile would thus be a male between 55-65 years with an average income of $121,652.
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