Canadian Car Culture Research
Delivered April 15, 2020. Contributor: Edgar M.
To provide a profound understanding of the Canadian automotive landscape including psychological differences between a Canadian mindset in the automotive space versus the American mindset.
Canadians Attitudes on Cars
According to Ipsos research, Canadians are emotionally
to their cars. They view their cars as more than a way to get them from one location to another.
According to the research,
of Canadians "agree with the sentiment that their car reflects who they are". Others (
) are passionate about their vehicles/motorbikes/trucks.
Given a choice, the majority of
would prefer to continue using their present cars.
Canadian Vs American Mindset
According to PR Newswire, an average American driver drives for about
a week while an average Canadian "drives for
per year " (less than 8 hours per week).
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