Canadian Car Culture Research
Delivered April 15, 2020. Contributor: Edgar M.
Goals
To provide a profound understanding of the Canadian automotive landscape including psychological differences between a Canadian mindset in the automotive space versus the American mindset.
Early Findings
Canadians Attitudes on Cars
- According to Ipsos research, Canadians are emotionally attached to their cars. They view their cars as more than a way to get them from one location to another.
- According to the research, 77% of Canadians "agree with the sentiment that their car reflects who they are". Others (59%) are passionate about their vehicles/motorbikes/trucks.
- Given a choice, the majority of Canadians would prefer to continue using their present cars.
Canadian Vs American Mindset
- According to PR Newswire, an average American driver drives for about 10 hours a week while an average Canadian "drives for 380 hours per year
" (less than 8 hours per week).
Research proposal:
Only the project owner can select the next research path.