Canadian Children's Book Market

Goals

Understand the competitive landscape of children's books in Canada. The information will be used to understand Indigo's position in the market.

Early Findings

CANADIAN CHILDREN'S BOOKS MARKET

  • In 2017, 40% of all the books sold in Canada were for juvenile readers.
  • Around 20.5 million books for young readers were sold in 2017.
  • The value of books for young readers went down by 5% from $295.8 million in 2016 to $303.3 million in 2017.
  • Online sales made up 52% of the total book sales in 2017.
  • Around 26% of book sales were done in chain stores.

PROPRIETARY RESEARCH AVAILABLE

We found some proprietary research from one of our data partners which may be helpful:
"Book Stores in Canada - Industry Market Research Report" (IBISWorld, $825)
If you'd like us to purchase this report on your behalf, just let us know!

Proposed next steps:

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