Wonder

Research Outline

Prepared for Andrew G. | Delivered July 26, 2019

Canadian Private Health Insurance

Goals

To gain insights into the Canadian supplemental private insurance industry to include statistics, graphs, case studies, and numbers to support the idea of using influencers for a personal insurance company.

Early Findings

Preliminary research indicates that there are few details about the demographics of Canadians who buy supplemental insurance. We were able to uncover the following data:
According to an OECD report, as of 2015 (the most recent data available), 67% of Canadians have supplemental insurance for dental care, eye care, and pharmaceutical drugs, which means 33% do not.
Over a 10-year period, the percentage of people in Canada that have supplementary insurance has grown from about 47% in 2005 to 67% in 2015. 
According to Canadian Life and Health Insurance Association (CLHIA), 25 million Canadians have supplementary health insurance.
In addition, 79% of working Canadians have supplemental health insurance plans, which means the policy holders are likely to be employed.
Moreover, 90% of supplemental policies are group policies while just 10% are individual policies.
People with higher incomes in Canada are likely to purchase supplemental health plans: "people at the top likely consume a lot less than $39,123 of health care services. In fact, increasingly they probably buy their own care from private sources."
Foreign students in New Brunswick, Nova Scotia, Ontario, Quebec, Prince Edward Island, and Yukon typically have to purchase private health insurance, since these provinces are not required to offer a plan to international students.  
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.