Canadian Private Health Insurance


To gain insights into the Canadian supplemental private insurance industry to include statistics, graphs, case studies, and numbers to support the idea of using influencers for a personal insurance company.

Early Findings

Preliminary research indicates that there are few details about the demographics of Canadians who buy supplemental insurance. We were able to uncover the following data:
  • According to an OECD report, as of 2015 (the most recent data available), 67% of Canadians have supplemental insurance for dental care, eye care, and pharmaceutical drugs, which means 33% do not.
  • Over a 10-year period, the percentage of people in Canada that have supplementary insurance has grown from about 47% in 2005 to 67% in 2015.
  • According to Canadian Life and Health Insurance Association (CLHIA), 25 million Canadians have supplementary health insurance.
  • In addition, 79% of working Canadians have supplemental health insurance plans, which means the policy holders are likely to be employed.
  • Moreover, 90% of supplemental policies are group policies while just 10% are individual policies.
  • People with higher incomes in Canada are likely to purchase supplemental health plans: "people at the top likely consume a lot less than $39,123 of health care services. In fact, increasingly they probably buy their own care from private sources."
  • Foreign students in New Brunswick, Nova Scotia, Ontario, Quebec, Prince Edward Island, and Yukon typically have to purchase private health insurance, since these provinces are not required to offer a plan to international students.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

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