Wonder

Research Outline

Prepared for Gail B. | Delivered August 28, 2019

Canadian Toy Market

Goals

To determine the total market size of the Canadian toy market, the market size by province, the key retail players and their market shares, a category breakdown, and key demographics of toy buyers in Canada for the purposes of analyzing the Canadian market.

Early Findings

Preliminary research indicates that the 2018 toys market size, the retailers' market shares, and a breakdown by toy category for Canada are available.
OVERALL MARKET SIZESeeking Alpha put the total toys market size in Canada at $2.625 billion.
Canada's toys market grew by 3% between 2016 and 2017, and by another 3% between 2017 and 2018. 
Assuming the Canadian toys market continues to grow at a CAGR of 3% between 2018 and 2019, the estimated market sizes would be:
2018: $2.625 billion 
2019: $2.704 billion ($2.625 billion x 1.03)
TOY RETAILERS MARKET SHARES Walmart has the biggest market share in Canada, followed by Toys R Us.
The retail market shares for toys in Canada are as follows.
Walmart — 29.5% 
Toys R Us — 25.3% 
Hudson Bay — 9.7% 
Giant Tiger — 8.4% 
Chapters Indigo — 4.2% 
Canadian Tire Corporation — 4.2% 
Mastermind — 1.7% 
Loblaw — 1.3% 
Scholars Choice — 0.4% 
All others — 15.3% 
CATEGORY SEGMENTATIONThe category breakdown of the Canadian toys market is as follows (based on a $2.625 billion market size in 2018).
Games and Puzzles — 13% ($350 million in sales)
Plush — 11% ($300 million in sales)
Action Figures — 11% ($280 million in sales)
Outdoor and Sports — 10% ($260 million in sales)
Vehicles — 10% ($260 million in sales)
Youth Electronics — 10% ($260 million in sales)
Dolls — 10% ($250 million in sales)
Other Toys — 9% ($225 million in sales)
Infant/Preschool — 8% ($200 million in sales)
Construction — 6% ($160 million in sales)
Arts and Crafts — 3% ($80 million in sales)

Bolster your final deliverable with proprietary research from MarketLine for an additional $350.00. This research includes the market size of the Canadian games and toys market, leading companies, and various other market insights specific to Canada.