Cannabis Industry


An understanding of the following elements of the cannabis industry; product price vs quality, product price vs. desired effect, consumption by product type

Early Findings

  • Cannabis product companies are currently focused on targeting 'mainstream' consumers, as these consumers no longer wish to be limited to traditional methods of consumption such as smoking joints or pipes, and increasingly demand a wide variety of products including concentrates, topicals, and cannabis infused products.
  • The five most popular ways to consume cannabis are; flower, vape cartridge, pre-rolled joints, gummies, and cannabis droppers.
  • CBD-oil-infused products have become a large part of everyday health and wellness regimens in the US, becoming available in pharmacies, gas stations, and convenience stores following the passage of the US Farm Bill.
  • CBD products have less than .3% THC content, and are typically used to help with anxiety, schizophrenia, and pain.

Proposed next steps:

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