Canned and Bottled Wine
Delivered February 12, 2020. Contributor: Rosalyn D.
Goals
Obtain an analysis of the canned vs. bottled wine industry in North America, with a specific focus on the US, Canada, and Mexico. Specifically, the percentage split between the two formats, as well as companies which sell one or both.
Early Findings
Industry
- In 2019, glass bottled wine dominated the market accounting for 87% of dollar sales from stores and alternative packaging including cans made up 10%-13% of dollar sales from stores.
- The California wine industry accounts for 81% of United States wine sales and is heavily invested in by Gallo Glass.
- According to market research, locally made glass bottled wine is more popular with brands that are focused on sustainability.
- Glass seems to dominate the industry with reports claiming "Consumers continue to see glass as best for taste, an eco-friendly package, and superior for creating premium and specialty experiences."
- In 2017, wine accounted for 8% of North American glass packaged products.
Companies
- Ardagh Group is a North American wine bottle manufacturing company that invests in innovations in packaging and design.
- O-I is a leading North American glass manufacturer that claims to provide superior, innovative bottling solutions for wine brands that cannot be replicated by third-party companies.
- Saverglass has facilities in the United States and Mexico serving wine, tequila, and rum markets.
Proposed next steps:
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