Coaching Market in the US
Delivered February 22, 2020. Contributor: Syed A.
Goals
To determine the total addressable market of career coaching, business coaching, and personal coaching in the US in order to supplement information needed to build a career coaching marketplace.
Early Findings
Career Coaching
- The market size of job training and career counseling in the US in 2020 is valued at $15.1 billion.
Personal Coaching
- The market size of personal coaching in the US was valued at $1.02 billion in 2016 and is expected to reach $1.34 billion by 2022.
- Personal coaching is a segment of the larger personal development (aka self-improvement) industry, which was valued at $9.9 billion. The industry "is largely comprised of affluent Baby Boomers and female customers, especially for programs related to relationships, weight loss, exercise, spirituality, and Far Eastern topics."
- As per IBISWorld, the market size of life coaches in the US was valued at $1 billion in 2019.
Business Coaching
- The market size of business coaching in the US is valued at $15.6 billion in 2020.
- The industry has grown at a year-over-year growth rate of 3.7%. The market size of the Business Coaching industry in the US increased faster than the Educational Services sector overall.
Research proposal:
Only the project owner can select the next research path.