Coaching Market in the US


To determine the total addressable market of career coaching, business coaching, and personal coaching in the US in order to supplement information needed to build a career coaching marketplace.

Early Findings

Career Coaching

  • The market size of job training and career counseling in the US in 2020 is valued at $15.1 billion.

Personal Coaching

  • The market size of personal coaching in the US was valued at $1.02 billion in 2016 and is expected to reach $1.34 billion by 2022.
  • Personal coaching is a segment of the larger personal development (aka self-improvement) industry, which was valued at $9.9 billion. The industry "is largely comprised of affluent Baby Boomers and female customers, especially for programs related to relationships, weight loss, exercise, spirituality, and Far Eastern topics."
  • As per IBISWorld, the market size of life coaches in the US was valued at $1 billion in 2019.

Business Coaching

  • The market size of business coaching in the US is valued at $15.6 billion in 2020.
  • The industry has grown at a year-over-year growth rate of 3.7%. The market size of the Business Coaching industry in the US increased faster than the Educational Services sector overall.

Research proposal:

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