Wonder

Puron Advance Marketing Approach

Delivered January 3, 2020. Contributor: ChristineD

Goals

Determine how Carrier introduced and marketed its R-454B refrigerant (Puron Advance).

Early Findings

Puron Advance Marketing Strategy
 Carrier introduced its R-454B refrigerant (Puron Advance) product as an environment-friendly next generation refrigerant that can comply with the "UN Montreal Protocol Kigali Amendment regulations."
The product is also introduced as Carrier's more sustainable replacement to its current R-410A refrigerant.
Puron Advance has a lower "Global Warming Potential (GWP)" compared to the R-410A product.
These products are part of the company's "ducted residential and light commercial packaged solutions" that are retailed in North America.
Puron Advance is also seen to exceed the requirements of other future environmental regulations.
The refrigerant is also identified as the best product that can reduce negative environmental consequences and energy consumption.
Carrier also announced that it is collaborating with research teams and members of regulatory bodies to help in coming up with "standards, codes and regulations" that will ensure the safety of the product.
Carrier also reiterated its commitment to nature by ensuring that its products are efficient and can responsibly meet environmental regulations.
The company also mentioned that the release of the Puron Advance refrigerant is the "next logical step in the evolution of our industry."

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