Research Proposal

Caterpillar Licensing


To understand which categories are licensed by CAT (Caterpillar).

Early Findings

During our preliminary research, we were able to determine the categories that are licensed by CAT (Caterpillar). For some categories, we were able to break it down further into which items were in the category. Below is an overview of our early findings.


The categories that are licensed by CAT are:
  • Apparel
  • Auto accessories
  • Bags
  • Eyewear
  • Fabric
  • Footwear
  • Games/Apps
  • Gloves
  • Knives
  • Phones
  • Jump starters
  • Scale models
  • Tools
  • Toys
  • Watches
  • Gifts
  • CAT is also looking to extend their brand into the baby gear, job site product, outdoor/lifestyle product, publishing, and tech gear categories.




  • The two types of eyewear CAT has licensing for is sunglasses and safety glasses.
Prepared By
Elizabeth W.
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