To understand which categories are licensed by CAT (Caterpillar).
During our preliminary research, we were able to determine the categories that are licensed by CAT (Caterpillar). For some categories, we were able to break it down further into which items were in the category. Below is an overview of our early findings.
- Auto accessories
- Jump starters
- Scale models
- CAT is also looking to extend their brand into the baby gear, job site product, outdoor/lifestyle product, publishing, and tech gear categories.
- CAT's apparel includes men, women, and children's clothing.
- The men's apparel includes polo shirts, short sleeve tee shirts, long sleeve tee shirts, jackets, vests, sweatshirts, and bottoms.
- The women's apparel includes tops, sweatshirts, and jackets.
- Children's apparel ranges from 3 months old to youth size 16.
- CAT also offers men, women, and children's hats.
- The two types of eyewear CAT has licensing for is sunglasses and safety glasses.
Proposed next steps:
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