CBD: Demographic

Goals

To determine the demographic of CBD users to determine whether they are an audience to radio.

Early Findings

CBD DEMOGRAPHICS

  • Women are more likely to start using CBD oil.
  • Majority of direct CBD sellers are women.
  • Currently, 7% of US citizens are consumers of CBD.
  • Additional demographics include
    • 48% are male
    • Millennials — 56%
    • Gen X — 32%
    • Baby boomers — 15%
    • 59% of consumers say that their first purchase was planned.

ADDITIONAL STATISTICS

  • This is a survey that carried out "A Cross-Sectional Study of Cannabidiol Users."
  • The demographic statistics presented here are:
    • Female: 50.87%
    • Male: 47.40%
    • The primary age bracket was found to be 55 and 74 years (39.97%)
    • 71.22% of users are either graduates of, or currently enrolled in, college or a postgraduate program.
  • Additionally, 61.56% use CBD to treat a medical condition while 38.44% use it for general health and well-being.
  • The three main medical conditions that would warrant the use of CBD are chronic pain, arthritis/joint pain, and anxiety in this specific order.
  • The methods of administration ranked as sublingual, vaping, and then pills.
  • 75.85% learn about CBD from internet research, family, and friends.

Proposed next steps:

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