Wonder
Log in
Research Outline
Prepared for Sophie F. | Delivered September 24, 2019
CBD: Demographic
Review your project details
Goals
To determine the demographic of CBD users to determine whether they are an audience to radio.
View less
Early Findings
CBD DEMOGRAPHICS
Women
are more likely to start using
CBD oil
.
Majority of direct CBD
sellers
are women.
Currently,
7%
of US citizens are consumers of CBD.
Additional demographics include
48%
are male
Millennials —
56%
Gen X —
32%
Baby boomers —
15%
59%
of consumers say that their first purchase was planned.
ADDITIONAL STATISTICS
This is a
survey
that carried out "A Cross-Sectional Study of Cannabidiol Users."
The demographic statistics presented here are:
Female:
50.87%
Male:
47.40%
The primary age bracket was found to be
55 and 74
years (
39.97%
)
71.22%
of users are either graduates of, or currently enrolled in, college or a postgraduate program.
Additionally,
61.56%
use CBD to treat a medical condition while
38.44%
use it for general health and well-being.
The three main
medical conditions
that would warrant the use of CBD are chronic pain, arthritis/joint pain, and anxiety in this specific order.
The
methods of administration
ranked as sublingual, vaping, and then pills.
75.85%
learn about CBD from internet research, family, and friends.
View less