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Research Outline

Prepared for Rachel D. | Delivered September 4, 2019

Celebrity & Influencer Controversial Content

Goals

To know if any of the potential celebrity & influencer partners in the list have any recent negative press or controversial content. Specifically focused on negative press within the first 2 pages of Google News and controversial posts in the last few months on their social channels. This information will be used to finalize a list of partners for a CBD product.

Early Findings

During our preliminary research, we were able to determine whether the first four celebrities/influencers on the provided list have/had any recent negative press or controversial content within the first 2 pages of Google News or controversial posts in the last few months on their social media channels. We then added these findings to the spreadsheet that was provided. Below is an overview of our early findings.

Abby Edwards

  • We looked through the first three pages of the Google News section for Abby Edwards and were unable to find any negative press about her.
  • Therefore, we entered "clean" into the spreadsheet for Google News.
  • We looked back through Abby's Instagram from April 2019 to present and found no controversial content like guns, sex or sexuality, drug use or alcohol, violence, racism, or any other kind of hate speech or bigotry.
  • Therefore, we entered "clean" into the spreadsheet for Instagram under Social Media Content.
  • We searched through the titles of Abby's YouTube channel back to 6 months ago. Based on the titles, we could not see any controversial content like guns, sex or sexuality, drug use or alcohol, violence, racism, or any other kind of hate speech or bigotry.
  • Most of her YouTube videos seem to be regarding fashion, school, and her personal tips and tricks for different things.
  • Therefore, we entered "clean" into the spreadsheet for YouTube under Social Media Content.

Ajiona Alexus

  • We looked through the first three pages of the Google News section for Ajiona Alexus and were unable to find any negative press about her.
  • Therefore, we entered "clean" into the spreadsheet under Google News.
  • We looked back through Ajiona's Instagram from April 2019 to present. We did find content containing alcohol use and sexual content.
  • Therefore, we posted the dates of these posts in the spreadsheet.
  • We also thought it was important to note that Ajiona posts several revealing pictures in swimming suits, but nothing overly sexual on that front.
  • Ajiona does not post much content on her YouTube channel. In fact, the most recent one was from a year ago.
  • However, based on the titles, we could not see any controversial content like guns, sex or sexuality, drug use or alcohol, violence, racism, or any other kind of hate speech or bigotry.
  • Therefore, we entered "clean" into the spreadsheet for YouTube under Social Media Content.

Alex Ernst

  • We looked through the first three pages of the Google News section for Alex Ernst and were unable to find any negative press about him.
  • Therefore, we entered "clean" into the spreadsheet under Google News.
  • We looked through Alex's Instagram from April 2019 to present and found no controversial content like guns, sex or sexuality, drug use or alcohol, violence, racism, or any other kind of hate speech or bigotry.
  • Therefore, we entered "clean" into the spreadsheet for Instagram under Social Media Content.
  • We searched through the titles of Alex's YouTube channel back to 6 months ago. Based on the titles, we could not see any controversial content like guns, sex or sexuality, drug use or alcohol, violence, racism, or any other kind of hate speech or bigotry.
  • Therefore, we entered "clean" into the spreadsheet for YouTube under Social Media Content.

Alexia Ioannou

  • We looked through the first three pages of the Google News section for Alexia Ioannou and were unable to find any negative press about her.
  • Therefore, we entered "clean" into the spreadsheet under Google News.
  • We looked through Alexia's Instagram from April 2019 to present. We did find content containing alcohol and reference to alcohol use.
  • Therefore, we posted the date of this post into the spreadsheet.
  • From what we can tell, Alexia does not have a YouTube Channel, so we placed N/A into the spreadsheet next to YouTube.

Proprietary Research

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.