CEO Research

Goals

To provide competitive analysis of Bernard Arnault, CEO of LVMH, Steve Rendle, CEO of VF Corp, Francois Pinault, CEO of Kering Group, Charles "Chip" Bergh, CEO of Levi’s, and John Donahoe, CEO of Nike. For each competitor, the following questions need to be answered; 1.) What social media channels do they use? For each individual, how many people follow them on each social media account? Approximately, how often do they post on each account -- e.g. daily, weekly, monthly, etc.? Please include links to all social media accounts. 2.) Over the past two years, what business events have they spoken at or participated in? What topics did they cover at each event? 3.) When they are in public or featured in the news, what type of clothes do they wear most often -- e.g. suits, business casual, etc.? Please provide links of pictures and videos that show what they wear. 4.) Do they regularly publish content via a blog or vlog? If so, on what platform do they publish? How often do they publish? 5.) Do they have a charitable cause or philanthropy that they publicly support? If so, what exactly do they do to support the cause? Is the cause related or unrelated to their business? 6.) In 2020, what has been their public response to COVID-19 pandemic? What specifically are they talking about in relation to the pandemic? 7.) In 2020, what has been their public response to the topic of racism in the US and the mass protests against racial injustice and inequality? What specifically are they talking about in relation to the pandemic? Except for questions 5 and 6, information provided can be older than 2020.

Early Findings

Francois Pinault, CEO of Kering Group

Social Media Channels

  • His LinkedIn profile can be found here.
  • He has 717 followers on Facebook. The link is here. He posts monthly
  • He has 6384 followers on Instagram. He averagely posts weekly. The link is here.
  • Business Events Spoken at or Participated In

Clothes Won When In Public or Featured in News

  • He is mostly seen wearing official black suits in public. links can be found here and here.

Summary

  • During the intial hour of research, we were able to answer questions 1, 2, 3 about Francois Pinault, CEO of Kering Group.
  • Additional hours of research is required to provide more details and answer the remaining questions about Francois Pinault, CEO of Kering Group, and the other four competitors.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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