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Research Outline
Prepared for Wilson L. | Delivered May 8, 2020
Ceramiracle Overview
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Goals
To provide a brief overview of the organizational structure and global outreach of Ceramiracle. Also, to provide a brief overview of few of its products and insights on how Ceramiracle markets/advertises its products.
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Early Findings
Ceramiracle is a nutricosmetics brand based in Santa Monica, California. It specializes in developing and marketing
innovative and ageless skincare solutions
for all skin types, irrespective of age,
gender
, culture, and skin color.
Ceramiracle's current CEO is
Eugene He
, while
Derek Bowen
is the company's President.
Ceramiracle currently has
45 employees
in its payroll, and its revenue was
$9 million
, as per latest market figures.
The headquarter of Ceramiracle is at
1541 Ocean Avenue #200, Santa Monica, California, 90401
, United States of America.
Ceramiracle has its international offices in Malaysia,
Singapore
, and Taiwan.
Ceramiracle ships its products to all places
within the United States
. It also has a wide international outreach wherein it ships to most countries except Afghanistan, Cuba, Hong Kong, Iran, Libya, Myanmar, North Korea, Palestine, Rwanda, Somalia, Sudan, Syria, Western Sahara, and a few other islands. The complete list of countries in which Ceramiracle does not ship its products can be found by accessing this
link
under the FAQ "Do you ship internationally?"
Ceramiracle markets its whole-food inspired supplements for the skin and body under the name
O'Cali Nature
. Two products under the O'Cali Nature brand name are Brighten Up veg capsules and Cuddly Dreams veg capsules.
Brighten Up
veg capsules contain a blend of Phytoceramides,
Olive Leaf Extract
, and Hyaluronic Acid that lock the skin moisture and keep the skin hydrated, bright, and glowing. A pack of Brighten Up supplements contains
30 capsules
and normally sells for
$22
on Ceramiracle's online shopping portal.
Cuddly Dreams
veg capsules contain a blend of
Chinese Jujube
, L-Theanine, Tart Cherry Juice, and GABA that help to keep the body relaxed and calm and assist in getting a good night's sleep. The Cuddly Dreams supplement does not contain melatonin and is
non-addictive
. A pack of Cuddly Dreams supplement contains
60 capsules
and normally sells for
$18
on Ceramiracle's online shopping portal.
Ceramiracle sells its skincare products under the name
First Light
. A very popular skincare product in this category is called "The Serum." It is a
plant-based phytosqualane serum
containing
99.5% natural ingredients
that protects and nourishes the skin. The product has received all
5-star ratings
(21 reviews)
on Ceramiracle's website and a
30 ml
bottle normally costs
$89
on Ceramiracle's online shopping portal.
Ceramiracle sells its eye-care products under the name
FlowerBerry
. The "Eye Illuminating Supplement" under this brand name is made from
chrysanthemum flower
, schisandra berry, goji berry, and kale powder, besides Lutein. The veg capsules bring relief to tired and dull eyes, treat dark circles, and protect the eyes from the harmful blue light of electronic gadgets. A bottle containing
30 capsules
normally sells for
$55
on Ceramiracle's online shopping portal.
True Bright
is the name of Ceramiracle's skin brightening and protection supplement range. The True Bright "Skin Brightening Supplement" veg capsules are made from
cherry blossom extract
, olive hydroxytyrosol, and tomato extract. The capsules enhance the natural beauty and brightens the skin. A bottle containing
30 capsules
normally sells for
$75
on Ceramiracle's online shopping portal.
When it comes to marketing/advertising its products, Ceramiracle harps on its cruelty-free, natural, and vegan policies to attract more customers. One way that Ceramiracle achieves this is through its
online blog
that publishes new information on natural ingredients and products. The blog also has an interactive feature wherein visitors can choose the topic on which they want to get more information, like skin care, collagen, dark spots, anti-aging, and
exfoliation
, among many others.
Ceramiracle sends its new products for review to reputed third-party media giants like
Forbes
,
Vogue
,
Yahoo
,
InStyle
, and
The Hollywood Reporter
, among others. Ceramiracle collects all reviews and updates its
website
to attract more customers. By regularly keeping its brand name updated in the public domain through third-party reviews, Ceramiracle has managed to stay in the business.
Ceramiracle has managed to sell its cruelty-free products in China and APAC through innovative strategies like selling through
free-trade zones
and using
stockless pop-ups
. Under the "stockless pop-ups" method, samples are distributed among customers. If the customer wishes to purchase, they have to scan a QR code that will complete the transaction. The product(s) will then be delivered through the free trade zones or from Ceramiracle's
fulfilment center
in Singapore.
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