Wonder

Research Outline

Prepared for Rachel D. | Delivered July 24, 2019

Champion Brand Customer Audience

Goals

To find non-competing brands have similar consumer audience as the Champion clothing and footwear brand in order to explore the possibility of a collaboration.

Early Findings

The favorite brands of male millennials and Gen Zs who are a key part of Champion customer demographics include Amazon, Walmart, Kohl's, Old Navy, H&M, and Forever 21. 
We have excluded brands that are in direct competition to Champions Clothing such as Nike, Under Armour, and Adidas that are also favored by millennials and Gen Z males. 
Luxury clothing brands that have an audience similar to Champion brand such as Gucci, Kate Spade, Louis Vuitton, and Chanel, Prada, and Polo may also be a good fit.
Personal care brands that have consumer audience similar to that of Champion such as Axe, Old Spice, Dove, Degree, Head & Shoulder, and Irish Spring may also be a good fit as these brands are among the top ten personal care brands for men aged 13 – 17, 18 – 25, and 26 -36. 
Other brands such as Uber, Netflix, Apple, Airbnb, and Instagram are also popular with the consumer audience that is similar to that of Champion.
 Marvel Studio, Doritos, and PlayStation are very popular among male Gen Zs and may be a good fit for collaboration. 