The campaign targeted roughly 1.1 million customers and received over 21,935 likes and a 5.2% engagement rate.
Starbucks' #RedcupContest is one of the most well-know user-generated content campaigns.
Starbucks asked "fans to submit cool photos of their coffees for the chance to win a Starbucks gift card."
In fact, the campaign is also designed to drive revenue as customers have to buy a specially designed red cup in order for their photo to be eligible for the reward.
The campaign is also very iconic because it has become a tradition for Starbucks to run that specific campaign for Christmas and New Years, which has helped them increase the buzz around their products even more.