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Research Outline

Prepared for Jeff W. | Delivered September 9, 2019

City Art Alliance

Goals

To identify 12-20 city art alliances in major U.S. cities (to exclude New York and Los Angeles) for purposes of identifying marketing best practices and creating a brand strategy for Sarasota Arts Alliance, Sarasota Florida.

Early Findings

Preliminary research identified the 20 city art alliances that appeared first in Google rankings and were located in cities with a population greater than that of Sarasota, Florida (56,610).
  • A competitive landscape for these 20 city art alliances has been initiated on the attached spreadsheet to provide a description, focus, purpose, membership standards, funding, legal structure, marketing strategies, and promotional material standards for each alliance.