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Research Outline
Prepared for Rachel G. | Delivered March 9, 2020
The Clarins Brand and Competitors
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Goals
Determine the top markets and competitors within those markets of
Clarins
. For competitors, determine what they are doing in the retail sphere, especially anything new or unique. Focus on the skincare segment.
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Early Findings
Global
Clarins is one of the
leading global skincare companies
competing against the likes of Beiersdorf AG, The Procter Gamble Company, LOreal S.A., The Unilever Group, Shiseido Company, Obagi Medical Products Inc, SkinMedica, Inc, Dermalogica Inc, and BABOR GmbH Co. KG.
Western Europe
Clarins is one of the
top five
skincare brands in Western Europe, competing against Nivea, Dove, Vichy, and Eucerin.
Additional skincare companies
with strong market share and targeting the high-end consumer in Western Europe are L'Oreal S.A., Beiersdorf AG, The Estee Lauder Companies Inc., Laboratoires Pierre Fabre S.A., Yves Rocher International, Henkel AG & Co. KGaA, Chanel S.A., and LVMH Moet Hennessy — Louis Vuitton.
Asia
More recently, Clarins has worked to
increase market share
in Asia.
In
2017,
Clarins was declared one of the top high-end beauty and skincare brands in Asia by Beauté Research, including in China, Hong Kong, Taiwan, South Korea, Japan, Singapore & Thailand.
Key players
in the skincare market in Asia include L’Oréal Group, Avon Products Incorporation, Proctor & Gamble Corporation, Unilever, Oriflame Cosmetics, Revlon Incorporation, Kao Corporation, Estee Lauder Companies Incorporation, Biotique, and Shiseido Company, Limited.
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