Surgical Robotics Industry in the US

Goals

To provide an overview of the surgical robotics industry in the United States, with insights focused on key players in the market, new entrants and media outlets covering the industry.

Early Findings

Key Players

  • According to market research reports, the key players in the surgical robotics market in the United States are: Intuitive Surgical, Stryker, and Mazor Robotics.
  • Reportedly these three companies together have the largest installed base of surgical robotic systems across hospitals and ambulatory surgical centers.
  • Other important players present in this market include the likes of Hansen Medical, Medrobotics, TransEnterix and THINK Surgical.
  • Docwirenews.com compiled a list of top five robotic surgery systems manufactured mostly by the key players mentioned above. These five were Da Vinci by Intuitive Surgical, Ion by Intuitive Surgical, Mako by Stryker, Navio by Smith & Nephew and Monarch by Auris Health.

New Entrants and Media Coverage

  • One of the players mentioned in the list above, Medtronics, declared in September 2019 to launch a new robot-assisted surgery platform that could be more flexible and cost-effective than systems presently on the market.
  • The system was named Hugo RAS and was seen as Medtronic’s answer to a growing market that remains dominated by Intuitive Surgical.
  • Medtronics has plans to launch the Hugo system during the early months of 2020. This news was reported by the web portal massdevice.com
  • As an important stricture for new entrants to abide by, FDA in March 2019 issued a warning against the use of surgical robots in mastectomies and other surgeries for the treatment or prevention of cancer. According to the FDA, the safety and effectiveness of surgical robots have not been established for use in mastectomies or for surgeries to prevent or treat breast and other cancers. The news was reported by therobotreport.com.

Proposed next steps:

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During our initial research we could find out details relating to key players, new system to be launched and examples of media outlets that covered such news. We recommend continued two-pronged research to obtain a more nuanced overview of the market. First we suggest research to compile a list of the top 7-10 players in the market. Top would preferably be determined by the market share of the companies or the volume of installed systems across the US. For each company in the list, the research would also mention the names of surgical systems present in their portfolio (e.g. Intuitive Surgical has systems such as Da Vinci and Ion). To cover the remaining part of the overview, we recommend research to compile a list of newly launched systems within the past two years in the United States. The time period is suggested to be two years since it was found that there were limited launches of similar products over the past six months. Apart from providing details regarding the launches (e.g. company name, product name, product description etc), the research would also provide names of the media outlets that covered the news of the FDA approval and subsequent launch of the robotic surgical system.
Since the purpose of the research is to develop a media plan for an upcoming launch, we also recommend continued research to find out 5-7 key insights relating to how some of the new launches that took place over the past two years were marketed. This would include information on any specific campaign devised, media channels used, and partners deployed, if any, to facilitate the launch.