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Research Outline
Prepared for Adam R. | Delivered July 12, 2019
Client and Freelancer CPA/CAC
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Goals
To determine the average cost per acquisition from both the client and the freelancer perspective on the following platforms:
T
o
p
t
a
l
,
U
p
w
o
r
k
,
Freelancer.ca/.com
,
P
e
o
p
l
e
p
e
r
h
o
u
r
,
and Guru.
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Early Findings
Cost per acquisition can be calculated by dividing the total marketing spend over a specific time period by the number of new customers over the same time frame. Determining those data points is key to the final determination of the CPA for each of these companies.
T
o
p
t
a
l
is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world.
Examples of
T
o
p
t
a
l
client engagement pricing
for new-hires fall within the following ranges: Developer:
-
Hourly: $60-$95+/hour
,
Part-time: $1,000-$1,600+/week
,
Full-time: $2,000-$3,200+/week
.
U
p
w
o
r
k
experienced a growth of
22%
year-over-year
to over 105,000 as of December 31,
2
0
1
8
in core clients.
U
p
w
o
r
k
's sales and marketing spend was
$72.96 million
in 2018.
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