• "The market is driven by the health benefits of coconut water. Also, the increasing number of private label brands are anticipated to further boost the growth of the coconut water market in US."
• "The coconut water market size in US is poised to grow by USD 2.20 billion during 2020-2024, according to a new report by Technavio, progressing at a CAGR of close to 25% during the forecast period. 

Market Size; Past Years & Projected Future Growth (2015- 2024)

• 2015: $0.49 billion 
• 2016: $0.57 billion 
• 2017: $0.67 billion 
• 2018: $0.77 billion 
• 2019: $0.92 billion 
• 2020: $1.07 billion 
• 2021: $1.25 billion 
• 2022: $1.49 billion 
• 2023: $1.74 billion 
• 2024: $2.08 billion 

Key Player; American Coconut Water Market

• As per the recent Technavio report, the industry is moderately fragmented and includes multiple players acquiring the share in the market. Key players include All Market Inc., Amy & Brian Naturals, C2O Pure Coconut Water LLC, Harmless Harvest Inc., and iTi Tropicals Inc.
• Globally, the coconut water industry includes several other companies as the leading vendors of coconut water, such as Amy and Brian Naturals, Coca-Cola, Green COCO, PepsiCo, and Vita-Coco.

Trends

• As per recent market reports, the US coconut water market is driven by two major trends; the increasing number of private label brands and the health benefits of coconut water.
• "The global coconut water market has several ongoing trends, including the increase in demand for coconut water mixes and concentrates, high investments, and pro-government policies in coconut farming to boost supply-side and increased awareness for nutrition and health."

Other Insights

• "Coconut water is one of the fastest growing beverage categories in the Western Europe, the United States and Brazil due to its natural hydrating qualities, great taste and nutritional benefi ts, not to mention the large number of celebrities drinking it."
• "The global sales of coconut water increased from 363.78 million L in 2013 to 865.71 million L in 2017, at a CAGR of 24.20%. In 2017, the global coconut water market is led by USA. Europe is the second-largest region-wise market."  
• In 2017, "Vita Coco was the best selling U.S. coconut water brand with sales amounting to about 201.2 million U.S. dollars."