Subscription Software Use
Delivered December 3, 2019. Contributor: Jennifer P.
Provide an understanding of the use of subscription software among US enterprise-level media organizations in order to best gear a subscription software solution to its target audience
The enterprise software publishing industry in the US had a total revenue of
The industry grew approximately
, with growth driven by "an eagerness to adopt efficiency-enhancing software".
Specifically CRM and enterprise resource planning software systems have become necessity as
business complexity increases.
The overall software market in the US had a revenue of
$456 billion in 2018
, and is anticipated to grow to $507 billion by 2021.
of enterprise software are business productivity software, business management software, and security software.
It is projected that
80% of software vendors
will change to a subscription based business model by 2020.
in the enterprise software space are
Amadeus IT Group,
, Adobe Systems, HCL Technologies,
, CDW, SAP, Oracle, and Microsoft.
One key trend
in the enterprise software space is the growth of partnerships and strategic alliances between software vendors in order to increase functionality and innovation.
Software companies that
shift to subscription based
business models are doing so to drive strong long-term relationships with clients to lead to business growth.
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