Blackstone Products

Goals

  • To gain an understanding of Blackstone Products online competitors, of which new social media platforms the company should be using/posting on, and to learn about the benefits of creating an Amazon storefront page for Blackstone Products.

Early Findings

  • Blackstone Products is identified here.
  • Blackstone Products has several competitors in the gas griddle and gas grill space that sell their products online, both through their company websites and through Amazon storefront pages.
  • Blackstone Products competitors include:
  • Royal Gourmet
  • Brasero
  • Camp Chef
  • Little Griddle - Little Griddle makes universally-sized stainless steel griddles that can be placed fit gas grill of varying sizes.
  • Weber
  • Cuisinart
Amazon
  • Blackstone Products has an Amazon storefront page where its products are available for purchase. It is identified here.
Social Media Platforms
  • According to Forbes, the top four social media platforms for business are Snapchat, Facebook, Instagram, and Pinterest.
  • Snapchat is ideal for targeting Millennials, as an estimated 60% of Snapchat users in the US are under the age of 24.
  • Lyfe Marketing's top 10 list of social media platforms for businesses includes the four mentioned by Forbes as well as Facebook Messenger, Pinterest, YouTube, Twitter, LinkedIn, TikTop, and Yelp.
  • Currently, TIkTok does not use ads the same way many other social platforms do and, as such, the only way businesses can advertise on TikTok is by partnering with influencers.
Summary of the Finding Relevant to the Research
  • During our first hour of research, we were able to find some required information and some background information. We were able to identify six competitors of Blackstone products that sell products both in brick-and-mortar stores and online through their own websites and through Amazon storefronts. We were able to determine that Blackstone products does not only rely on a traditional distribution model but also sells its products through its Amazon storefront page. Finally, we were able to identify social media platforms, both established and relatively new, that are good for businesses to use and to highlight some basic background information on two of them: Snapchat and TikTok. We did not have time during our first hour of research to complete a competitive landscape of Blackstone Products competitors, nor did we have time to provide highly detailed information on what new social media platforms provide good opportunities for businesses.

Proposed next steps:

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