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Research Outline
Prepared for Johan K. | Delivered September 17, 2019
Clothing retailer statistics
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Goals
To obtain statistics on Zalando, Asos, Farfetch, Boozt, and Amazon (clothing only) to be used for marketing material. The following information should be included: inventory in square meters , number of units/SKU's , and return rates .
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Early Findings
Amazon (clothing)
According to Amzsecrets (an Amazon private label podcast company), the return rate on clothing for Amazon is
more than 25%
since there is a "fit and trial" element involved.
Retail Touch Points survey results show that there were
33.4 million
products in Amazon's clothing, shoes and jewelry category.
The storage space provided to each seller depends on their Inventory Performance Index (IPI). The Current standard-size storage limit for apparel and footwear sellers is
1,200 cubic feet
. (or
112 square meters
). The full guideline for storage space is available
here.
Zalando
An article by Design states that according to Zalando's management, its return rate is
50%.
According to Business of Fashion, Zalando has an assortment of over
300,000 products.
The 2018 annual report shows that the company's logistics network comprises of
11
fulfillment centers in
5
markets, each measuring approximately
130,000 square
meters in size.
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