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Research Outline

Prepared for Johan K. | Delivered September 17, 2019

Clothing retailer statistics

Goals

To obtain statistics on Zalando, Asos, Farfetch, Boozt, and Amazon (clothing only) to be used for marketing material. The following information should be included: inventory in square meters , number of units/SKU's , and return rates .

Early Findings

Amazon (clothing)

  • According to Amzsecrets (an Amazon private label podcast company), the return rate on clothing for Amazon is more than 25% since there is a "fit and trial" element involved.
  • Retail Touch Points survey results show that there were 33.4 million products in Amazon's clothing, shoes and jewelry category.
  • The storage space provided to each seller depends on their Inventory Performance Index (IPI). The Current standard-size storage limit for apparel and footwear sellers is 1,200 cubic feet. (or 112 square meters). The full guideline for storage space is available here.

Zalando

  • An article by Design states that according to Zalando's management, its return rate is 50%. 
  • According to Business of Fashion, Zalando has an assortment of over 300,000 products.
  • The 2018 annual report shows that the company's logistics network comprises of 11 fulfillment centers in 5 markets, each measuring approximately 130,000 square meters in size.