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Research Outline
Prepared for Matt W. | Delivered September 18, 2019
Cloud Services
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Goals
To understand the types of small and medium-sized companies (SMBs) that purchase cloud solutions such as AWS or Azure, in order to assist with marketing and targeting.
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Early Findings
SMBs are defined by Gartner as companies with either
less than 1,000
employees or with revenue
below $1 billion
per year.
Microsoft Azure Clients
On the Microsoft Azure website, the company has case studies of
49 companies
in the U.S., Canada, and Mexico that use Azure's cloud services.
S
o
m
e
o
f
t
h
e
SMBs included
are Accuweather, Dental Corp, Radio Shack, Apptus, Canvass Analytics, Bazinga, and
D
i
p
l
y
.
Crunchbase
was used to find estimated revenue for each company to confirm that it is an SMB.
AWS Clients
AWS has
over 1 million clients
and provides hundreds of case studies on its website. We examined the studies to find examples of businesses based in North America and then used
Crunchbase
to find estimated revenue to confirm that they were SMBs.
SMBs that
use AWS include
Alpha Vertex, Boingo Wireless, Crowdstrike, FINRA, Instapage, Manthan, and ProtectWise.
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