Co-Branded Credit Card Programs: ARPU

Goals

To obtain the average revenue per user (ARPU) of the co-branded credit card programs for Disney, BMW, and Amazon.

Early Findings

Disney

  • During the fourth quarter of 2019, Disney recorded 26.5 million subscribers. The average revenue per paid subscriber is $5.56 per month.
  • Co-branded credit card examples here include the Disney/Chase card. This card offers 1% convertible to points that may be used to make Disney-related purchases.

BMW

Amazon

  • In 2018, the company's ARPU was $752 for its 310 million global customers.

Summary of our Early Findings

  • After a thorough research through different types of sources, we were able to conclude that this information is not publicly or readily available. We searched for this information across media sources such as Washington Post, NY Times, Forbes, and Fortune.
  • Additionally, we searched through the company's websites, press releases, and their financial reports in order to determine if this information was available. Unfortunately, during our one-hour research time frame, we were unable to provide a direct response/answer.
  • Based on these insights, we have outlined the research projects below.

Proposed next steps:

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Our initial research was unable to determine/triangulate the ARPU for co-branded credit card programs for Disney, BMW, and Amazon. We recommend continued research that would provide 3-4 statistics into the co-branded card programs for all three companies. These statistics will focus on financial reports and press releases. This will look into the revenue of co-branded credit card programs in terms of revenue and users, or any other information, as available.
Additionally, we would provide a brief description of all the credit cards (or as many as 5) for all three brands.