Prepared for Mike P. | Delivered April 14, 2020
Co-Branded Credit Card Programs: ARPU
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To obtain the average revenue per user (ARPU) of the co-branded credit card programs for Disney, BMW, and Amazon.
During the fourth quarter of 2019, Disney recorded
subscribers. The average revenue per paid subscriber is
Co-branded credit card examples here include the
. This card offers
convertible to points that may be used to make Disney-related purchases.
BMW's global ARPU is estimated to be almost
In 2018, the company's ARPU was
Summary of our Early Findings
After a thorough research through different types of sources, we were able to conclude that this information is not publicly or readily available. We searched for this information across media sources such as Washington Post, NY Times, Forbes, and Fortune.
Additionally, we searched through the company's websites, press releases, and their financial reports in order to determine if this information was available. Unfortunately, during our one-hour research time frame, we were unable to provide a direct response/answer.
Based on these insights, we have outlined the research projects below.