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Research Outline
Prepared for Ravi G. | Delivered May 6, 2020
Luxury Brands in India
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Goals
To identify some of the top-end luxury brands in India for potential collaboration toward promoting a new wellness brand in the country. The luxury brands may operate in the jewelry, automobile, or fashion/clothing segments.
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Early Findings
A number of globally recognized luxury brands originate from India. The following are the top 5 luxury brands in India, according to a recent ranking by
Deloitte
:
Titan Company Limited
The
firm
operates four distinct luxury labels in India: Tanishq, Zoya, Nebula, and Xylys, which are all luxury accessory and fashion brands. Titan generated a total of
$2.4 billion
in luxury sales in 2017.
Kalyan Jewellers India Pvt. Limited
The
firm
operates three distinct luxury labels in India: Mudhra, Tejasvi, and Glo, which are all luxury jewelry brands. Kylan generated a total of
$1.6 billion
in luxury sales in 2017.
PC Jeweller Ltd
The
firm
operates two distinct luxury labels in India: PC Jeweller and AZVA, which are both luxury jewelry brands. Kylan generated a total of
$1.5 billion
in luxury sales in 2017.
Joyalukkas India Pvt. Limited
The
firm
operates four distinct luxury labels: Zenina, Veda, Pride, Eleganza, which are all luxury jewelry brands. Joyalukkas generated a total of
$1.1 billion
in luxury sales in 2017.
Tribhovandas Bhimji Zaveri Limited
Tribhovandas
is the fifth-largest luxury brand operating in India. The firm operates a label of luxury jewelry known as TBZ. Tribhovandas generated a total of
$273 million
from the sales of luxury goods in 2017.
Luxury Car Market
In the Indian luxury car market,
Mercedes-Benz
holds the number one spot in the luxury car segment. In 2019, it held about
a third
of the entire luxury car market in India.
The second-largest luxury car brand in the Indian market is
BMW
. In 2019, the automaker held about
a quarter
of the entire luxury car market in India.
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