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Research Outline

Prepared for Ravi G. | Delivered May 6, 2020

Luxury Brands in India

Goals

To identify some of the top-end luxury brands in India for potential collaboration toward promoting a new wellness brand in the country. The luxury brands may operate in the jewelry, automobile, or fashion/clothing segments.

Early Findings

A number of globally recognized luxury brands originate from India. The following are the top 5 luxury brands in India, according to a recent ranking by Deloitte:

Titan Company Limited

  • The firm operates four distinct luxury labels in India: Tanishq, Zoya, Nebula, and Xylys, which are all luxury accessory and fashion brands. Titan generated a total of $2.4 billion in luxury sales in 2017.

Kalyan Jewellers India Pvt. Limited

  • The firm operates three distinct luxury labels in India: Mudhra, Tejasvi, and Glo, which are all luxury jewelry brands. Kylan generated a total of $1.6 billion in luxury sales in 2017.

PC Jeweller Ltd

  • The firm operates two distinct luxury labels in India: PC Jeweller and AZVA, which are both luxury jewelry brands. Kylan generated a total of $1.5 billion in luxury sales in 2017.

Joyalukkas India Pvt. Limited

  • The firm operates four distinct luxury labels: Zenina, Veda, Pride, Eleganza, which are all luxury jewelry brands. Joyalukkas generated a total of $1.1 billion in luxury sales in 2017.

Tribhovandas Bhimji Zaveri Limited

  •  Tribhovandas is the fifth-largest luxury brand operating in India. The firm operates a label of luxury jewelry known as TBZ. Tribhovandas generated a total of $273 million from the sales of luxury goods in 2017.

Luxury Car Market

  • In the Indian luxury car market, Mercedes-Benz holds the number one spot in the luxury car segment. In 2019, it held about a third of the entire luxury car market in India.
  • The second-largest luxury car brand in the Indian market is BMW. In 2019, the automaker held about a quarter of the entire luxury car market in India.