Research Proposal

US Coconut Water Market


To obtain the 2019 market size or CAGR of the US coconut water market in order to determine if there is a growth or a decline.

Early Findings

US Coconut Water Market Insights

  • Coconut water is one of the fastest growing beverages in the US because of its natural hydrating qualities.
  • During the forecasted period of 2020 to 2024, the US coconut water market is expected to have a CAGR of 25%.
  • The CAGR for North America is expected to be above 20%.
  • Coconut water has now been accepted as a RTD (ready-to-drink). This adoption has made this beverage an alternative to carbonated drinks and processed fruit juice.
  • Innovative strategies have increased its adoption across large groups such as athletes. Flavored coconut water options such as pineapple, mango, lime, mango, and watermelon have been a part of this wave.
  • It is categorized as one of the "high-growth" beverages.
  • This document contains a screenshot of this Statista source.
  • According to Statista, the estimated market size for 2019 is 0.92 billion dollars.
  • Statista provided the estimated market size based on research that was carried out in 2016 and using the projected growth rate, generated the yearly estimated market size up until 2024.
  • In 2015, the US growth rate was higher than the global growth rate. According to research, this was expected to change. By 2019, the global growth rate was projected to be higher than the US market.
  • The US growth rate for 2019 was estimated to be 25.8% while the global growth rate would be 28%.

Summary of our Early Findings

  • These statistics prove that the US coconut market is still growing. The global market is expected to grow at a faster rate.
  • Our initial research was unable to find any public sources that would give the coconut market size for 2019. The industry reports and publications provided the global market size and CAGR.
Prepared By
Dagmawit W.
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