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Research Outline

Prepared for Carmen P. | Delivered July 22, 2019

Coffee Consumption Habits

Goals

To understand the coffee consumption habits among different age groups, including number of cups per year and spend per year, in Brazil, Russia, Mexico, Germany, Canada, Australia, UK, Spain, and France.

Early Findings

Consumption Per Year

Most studies exploring coffee consumption report the data in kilograms of dried bean per capita due to the varying methods of brewing and "cup sizes" globally.
  •  Brazil consumes 5.8kg per person per year.
  •  Russia consumes 1.7kg per person per year.
  •  Mexico consumes .5kg per person per year.
  •  Germany consumes 5.5kg per person per year.
  •  Canada consumes 6.5kg per person per year.
  •  Australians consume 1.92kg per person per year.
  • People in the UK consume 1.7kg per person per year.
  •  Spain consumes 3.3kg per person per year.
  •  France consumes 3.7kg per person per year.

Average Spend

This data is based off of the total revenue per capita in the coffee industry for each of the countries.
  • In Brazil, yearly coffee spend per capita is $224.73.
  • In Mexico, yearly coffee spend per capita is $21.14.
  • In Germany, yearly coffee spend per capita is $263.90.
  • In Canada, yearly coffee spend per capita is $626.75.
  • In Australia, yearly coffee spend per capita is $229.80.
  • In the UK, yearly coffee spend per capita is $119.76.
  • In Spain, yearly coffee spend per capita is $266.68.
  • In France, yearly coffee spend per capita is $206.25.