To have an understanding of several things surrounding Switzerland and coffee and oyster mushroom growers. Specifically to know how much coffee is consumed by Swiss people annually. Additionally, to have the following data points and information provided:
The % of coffee that actually makes it into the coffee cup per cup of coffee brewed/made.
The amount of coffee waste thrown out by cafes/restaurants in Geneva each year.
The amount of coffee waste that ends up in landfill in Switzerland each year.
The amount of coffee waste that ends up in landfill in Europe.
The amount of coffee waste that ends up in landfill globally.
The number of oyster mushroom growers that exist in Geneva that use sustainable growing methods and reuse waste.
The number of oyster mushroom growers in Switzerland who reuse waste as a whole.
The wholesale price per kg for oyster mushrooms in the market of Geneva (target market is restaurants, caterers, companies who sell/deliver fresh fruit and vegetable boxes to consumers and potentially also everyday consumers).
The wholesale price per kg for oyster mushrooms in the market of Switzerland (RRP to consumers).
The wholesale and retail pricing for other sustainably grown oyster mushroom growers in Switzerland and then, separately, Geneva, that use recycled waste in their growing process.
***A competitor landscape which would examine how many local oyster mushroom growers are there in the Geneva market, Swiss market & European market, and of those, how many of them supply to Switzerland. Sales data on how many sales per year for 2018 and 2019 and revenue from sales. Any insight on competitors would be great.
The market size, demographics and psychographics of consumers, regulatory overview, industry drivers, industry trends, merger & acquisition activity, and the user journey