Coffee Sustainability/Social Responsibility Research

Goals

To understand (for the following six coffee brands: Segafredo Zanetti, Nespresso, Lavazza, Starbucks, Illy, and Union Hand Roasted Coffee), their sustainability and social responsibility efforts. Specifically to include their campaign messaging, any logos, and partnerships, campaign visuals, as well as any recent news about them that surround the topic of sustainability and social responsibility efforts. This would be looked at through a global lens.

Early Findings

Lavazza

Summary Of Our Early Findings Relevant To The Goals

  • Our first hour of research was spent in two ways. To ascertain that there was publicly available data to answer the questions, and to provide the data for one company: Lavazza.
  • For Lavazza, we provided their campaign messaging, logo, partnerships, campaign visuals, as well as any recent news (past 6-12 months) about them that surround the topic of sustainability and social responsibility efforts. In Lavazza's case there was no media mentions on the topic of sustainability and social responsibility efforts that did not come from their own media center. We did find one report concerning a partnership with PepsiCo concerning a launch of a ready-to-drink iced cappuccino in the U.K.in the summer of 2019 which we included as it did have an advertising slant to it and we thought it might be of interest.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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