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Research Outline

Prepared for Carmen P. | Delivered July 12, 2019

Cognizant Advertising Priorities

Goals

To establish an outline of Cognizant's advertising strategy across its products and services.

Early Findings

  • Cognizant's television spot titled 'Designs Experiences & Engineers Outcomes' is aimed at companies who want to design and engineer new digital products.
  • The commercial titled 'Drone' depicts a couple who is need of an insurance assessment after a disaster, the insurance company has used a drone and machine learning to get to them immediately after the disaster. The spot shows how Cognizant is helping insurance companies to improve the speed and assistance offered to their customers.
  • According to iSpot, in the past 30 days, Cognizant commercials have had 269 airings.
  • The company maintains and utilizes a Facebook page, a Twitter account, and a YouTube channel.