Collectible Toys Market


Understand the collectible toys market landscape in the US to provide relevant information for a gaming company.

Early Findings


  • The collectibles toy segment of the whole toy market is experiencing a rapid growth in the US.
  • The toy collectibles mostly include toys for grown-ups.
  • These types of toys are primarily purchased for their perceived monetary values instead of being seen as sources of entertainment like those of typical playthings.
  • The US retail sales of collectible toys reached $1.5 billion.
  • Worldwide, the total retail sales value of this segment is around $2.6 billion in 2017.
  • As for collectible games, US retail sales is around $0.9 billion. Globally, the total collectible game market's retail sales figure is around $1.2 billion.
  • The segment's growth rate from 2016 to 2018 is around 25%.
  • Funko is the leading manufacturer of collectibles with its offering of official action figures.
  • Millennials are the primary target for movie-inspired collectible action figures.
  • The market is propelled by the slew of superhero films that came out in recent years.
  • Buyers of expensive superhero collectibles are typically those who wanted to relive their childhood.
  • One type of adult collector is a person who is a big fan of superhero movies and who will spend all their available disposable income to acquire these toy collectibles.
  • Another type of collector is the person with a huge reserve of resources who perceive these expensive collectibles as "long-term investments."
  • Some of the popular sites where collectibles can be purchased include eBay, Craigslist, and local buy and sell sites.
  • Brick-and-mortar sources where people can purchase collectibles include flea markets, estate sales, and second-hand stores.


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Proposed next steps:

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Our initial research shows that there are many available reports that can provide more information on the US collectible toys market. Given that, we recommend continuing with the research to provide the specified information on the US collectible toys market in several research blocks. (1)Provide the current US market size of the collectible toys market in US dollars. The scope will be those toys that are inspired by comic books, movies, and video games). Some triangulation may need to be done to provide this. (2)Provide the growth rate of the collectible toys market in the US from 2018 to 2023. Some triangulation may need to be done to provide this. (3)Provide 4-6 trends that are impacting the collectible toys in the US. For each trend identified, we will include a detailed description of what is the trend, how or why it is impacting the collectible toys market, and examples of brands or companies that are manifesting the trend.
We will also deliver a demographic analysis of US toy collectible buyers when considering purchase options. Demographics will include age, gender, income level, educational level, marital status, and any available regional information. We will also provide a psychographic profile of a typical collectible toy buyer. The psychographic profile that we will build include inferences on the values, opinions, attitudes, interests, and lifestyles of these buyers. We will also provide the typical collectible buyer's journey. We will describe how they select where to buy these items. We will also identify the top 3-5 places or sites where they usually buy collectible toys. The top ones can be based on surveys, reviews, industry opinions, articles from credible sites, or other relevant metrics.
We will also identify the top three brands or companies in the collectible toys market. We will define the top in terms of revenue. For each brand or company, we will provide the name, the website link, and the most recent available revenue. We will also deliver a competitive landscape of the identified three brands or companies. We will provide a 1-2 sentence overview, their product offerings, their competitive advantage, and their target market. We also recommend performing a strength, weaknesses, opportunities, and threats (SWOT) analysis of the overall collectible toys industry for a deeper understanding of the market.