To understand the college/career fair market, including revenue generation (e.g., how much they charge vendors or participating firms), profitability, scale, competitors, events hosted per year, and associated expenses.
The California State University (CSU) system generates revenue by charging companies a per-table fee of anywhere from $175 at the Bakersfield campus to $900 at Cal Poly.
Searching the CSU financial statements does not provide enough information to determine if their career fairs would be deemed profitable.
Most colleges charge fees to participating private-sector companies (77.4%), nonprofit organizations (71.2%), and government agencies (71.0%), according to the National Association of Colleges and Employers (NACE).
Colleges measure the success of their career fairs by the satisfaction of their students and participating employers, rather than a dollar amount. A Net Promotion Score (NPS) can be one way they assess this satisfaction.
Organizations that host college fairs (seeking college students) will charge a fee (perhaps $500) to participating schools.
NUMBER OF FAIRS PER YEAR
According to the summary of the 2017-18 NACE Career Services Benchmark Survey, 92% of colleges responding offer career fairs, holding an average of four fairs with 214 participating organizations.
According to vFairs, a physical career fair will incur average costs associated with venue rental ($8,400), parking ($1,000), marketing ($5,500), technology ($1,000), insurance ($150), hospitality, such as catering ($4,200), staffing ($4,000), and event manager ($3,615), totaling $27,715. By comparison, a virtual fair may cost as little as $8,000.
As most career fairs appear to be offered by colleges and universities for the benefit of their students, competition is likely occurring at a regional or state level. Therefore, identifying competitors likely is not feasible unless a specific geographic region is specified.
In terms of college fairs, competitors may include the NACAC (National Association of College Admission Counselors), but again the competition may be more regional.
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