Delivered September 23, 2019. Contributor: Teresa W.
To understand the key motivations when it comes to choosing an undergraduate college from both the student and parent persepctive.
A study by the Department of Education, published in 2018, reported that the number one reason a student chooses a college is due to the school's academic quality or reputation. This was also the top reason found in a study done by the US News and World Report.
Another key factor that a student chooses a college is that the school has a reputation for high job placement of graduates. This ranked #2 on the US News study and #3 on the DOE study.
The cost of attendance or availability of financial aid is a top factor for students choosing a college. Cost issues ranked #3 and #4 on the US News study and #4 on the DOE study.
Personal choice due to extracurricular activities, family legacy, sports teams, and social activities ranks high with students.
A 2016 study by Sallie Mae, reported that the primary motivation for choosing a college from the parent persepctive was school's academic program.
According to the study, the second key factor for parents is that the school is their child's personal choice, due to extracurricular activities, religious affiliation, family legacy, and the like.