Research Outline

Canadian Snow Removal Market

Goals

Provide a review of the Canadian commercial snow removal market, specifically looking for market size, market trends, customer expectations and how sustainability is affecting the market.

Early Findings

Market Insights

  • The North American snow and ice removal industry reported revenues of $1.2 million in 2019 from 40,000 contractors.
  • In 2019, Clintar was ranked as the top Canadian snow and ice removal company, and the second company overall in North America.
  • One trend in the snow and ice removal industry in Canada is the increase in demand for quality snow and ice removal services in rural areas.

Sustainability

  • Clintar, the top Canadian snow and ice removal company in 2019, announced a new environmental initiative in October 2019, illustrating that sustainability has become more important in the industry.
  • The initiative is focused on decreasing greenhouse gas emissions, reducing the company's carbon footprint, and helping conserve natural resources.

Customer Expectations

  • Customers in Ottawa in 2018-2019 were not satisfied with the frequency of sidewalk clearing.
  • Therefore, in 2019-2020, Ottawa decided to provide extra funding and invest in more equipment specifically for sidewalk clearing.