Create a list of keywords and search terms commonly Googled by IO psychologists who are trying to get a better feel for their job duties as well as research information relating to their job.
Search trends suggested that there are more aspiring IO psychologists searching for professional development resources than existing psychologists, which makes it challenging todetermine specifically what searches were specifically googled by IO psychologists.
In order to triangulate which of these searches are most likely to be IO psychologists, we filtered for any searches related to seeking a degree or education leading to this profession, such as searches for university programs or related to educational paths. Below we've included these filtered search trends.
As noted, the top related Google query for the term 'IO psychology' is 'masters in IO psychology', suggesting that most searching the term directly are seeking formal education resources.
Google Scholar also came up as a related search, suggesting those doing research are using this academic tool.