To identify major success stories for businesses during COVID for the purposes of creating a presentation on innovation to help business leaders get past their fear and open themselves to the possibility of success.
The Red Roof Inn is an example of a major success story of a business that pivoted during the COVID crisis.
Red Roof Inn
When the pandemic hit, hotels were practically empty since travel was discouraged and people were not enthusiastic about sharing living space with strangers.
Employees were also allowed to bring along "one well-behaved domestic cat or dog" free of charge.
Other benefits of the "Work Under Our Roof" package include a flat screen television, a work station, and free in-room coffee.
Red Roof Inn was able to successfully take advantage of the significant increase in employees working from home, especially when "co-working spaces, libraries, coffee shops and other places that workers flock to [were] shut down."
This strategy is considered a major success story because Red Roof Inn was able to think outside the box to offer necessary services and keep revenue coming in at a time when most hotels suffered dramatic losses.
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