Organizational Culture Impact

•  Competitive advantages that rely only on the company's product, commercial performance, and operational setups often result in short-term successes only.
• It is difficult to stay competitive and attain continuous progress in a world where market conditions are uncertain, competitors are relentlessly threatening to gobble up a company's market share, the state of technology is highly dynamic, customers are continuously asking for more, and employee expectations are constantly changing.
• Given this, the only competitive edge that a company can rely on that will be tough to copy is its culture.
• A company's culture is unique to the firm and can help mold its brand positioning, increase personnel retention rates, and serves as an inspiration to its employees.
• Businesses are now more aware of the business advantage of a solid company culture.
• Based on the 2016 Global Human Capital Trends survey from Deloitte, 82% of the respondents consider company culture as a promising competitive advantage.
• Companies with well-rounded company cultures were found to be more innovative than those with weaker cultures.
• Experts consider company culture as the primary driving force of innovation in an organization.
• Empowered employees that work for companies with favorable company cultures have been found to find new ways to solve problems better.
• Having a solid company culture can also drive employees to work together for a common mission and have shared success metrics.
• This can then enable firms to prosper together as one team.
• As an example, Google is a company that is known for its great company culture.
• The company rallies its employees around its simple mission statement:"Don't be evil."
• The statement is being followed at the corporate level as Google tries its best to deliver as much "good" as it can.
• Within the level of the employees, there is an expectation for them to deliver all the "good" possible at their individual roles.
• With this, employees who embody this mission tend to keep this mantra close to their heart.
• As a result, these employee actions are enabling the company to be on-track to achieve its vision.

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