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Research Outline
Prepared for MJ B. | Delivered October 3, 2019
Data Center Providers
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Goals
To find out the audience and channels for each of the companies including Compass Data Centers, Digital Realty, Equinix, CoreSite, Tierpoint, Vantage Data Centers, Align, and Stack.
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Early Findings
Digital Realty
AUDIENCE
Digital Realty
serves
Cloud Service Providers, Partners, Networks and Customers that drive other businesses.
It has
210+ data centers
in 14 countries, 35 metros, and 5 continents.
It
serves enterprises
such as
H
o
s
t
w
a
y
, IBM Cloud, AT&T, and Sentinel.
They offer the following
solutions
: data centers, connectivity, and cloud.
They serve the following
industries
: networks,
cloud
(
C
S
P
s
, enterprises, and
N
S
P
s
), digital media,
mobile
(mobile
s
e
r
v
i
c
e
s
provider, mobile content provider, and developer), financial services, healthcare, and gaming.
"
H
o
s
t
w
a
y
is one of the world’s largest providers of cloud, managed, and hybrid cloud hosting, delivering
s
c
a
l
a
b
l
e
,
c
u
s
t
o
m
i
z
a
b
l
e
Infrastructure-as-a-Service (IaaS) solutions to over
600,000 customers
worldwide" and has
287 employees
.
"IBM Cloud is a suite of cloud computing services from IBM that
offers
both platform as a service (PaaS) and infrastructure as a service (IaaS)."
"AT&T is a
provider of
telecommunications, media, entertainment and technology services for consumers, content creators, distributors, and advertisers" and has
258,000 employees
.
"Sentinel is an IT services company that
offers
unified communications, conferencing, collaboration and data center management solutions" and has an estimated
500 employees
.
CHANNELS
Digital Realty's LinkedIn account seems to be posting on a daily basis and has
28,407 followers
.
Their Twitter has
24.7K followers
.
Their Facebook page has
3,389 likes
,
3,613 followers
, and a
2.9 star rating
.
T
h
e
i
r
Instagram has
889 followers
and seems to be posting about events/occasions.
They also have a YouTube account and their most-viewed video has over
9K views
.
They also have a
blog
where they post about stuff relevant to their solutions.
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